Our story began with a single thought.

To stop people from thinking instant coffee was terrible. And to transform tastebuds with one sachet of Alicafe, one mug and hot water. Born in 1999 in Johor Bahru, Malaysia we wanted to share this vision of great instant coffee & tea. And so, we took our products inspired by the herbs of the rainforest, Eurycoma Longifolia Jack (Tongkat Ali) and Labisia Pumilia (Kacip Fatimah) to 48 countries around the world and in 2006, to the Middle East.
Driven by our passion to lift the taboo from instant coffee, we dreamed.
Invented. Created.
Invested. Transformed.
And finally, we succeeded.
With a rich aroma and great taste that captures the hearts of busy coffee lovers everywhere.

We did this by picking only the best roasts for our products, whether Arabica, Columbia or Robusta and making sure our process from purchase to raw materials, packaging to delivery meets the highest standards of perfection. As important as investing in our products, is investing in our people. With around 600 employees worldwide, we have nurtured them into putting their heart into Alicafe with a deep consciousness of quality and safety. So with every sip, enjoy the rich stories and heritage of Alicafe that will leave your tastebuds longing for more.

Research & Development

POWER ROOT also strongly emphasizes on product research and development, it has invested considerable amount of money in setting up its own R&D centre with the best facilities as well as training and sourcing of its human resources.

With sheer innovation and determination, POWER ROOT's R&D team has developed more quality products under highly professional and clinical environment.

Quality Assurance

Halal Certificate